

Mission
We offer our customers a reliable shopping experience at the forefront of technology through our product portfolio as well as through our hardware and software services; to our suppliers, the possibility to diversify and grow with us; to our team, the support and commitment to work in a Company oriented to contribute with the development of their competences and the improvement of their quality of life, maintaining a fair economic performance and a well-adjusted progress between the company and the country.

Overview
We are a Company with integrity, financially sound and profitable. We have a structured, dynamic, competitive team, committed to their work and with a great sense of ownership. We permanently innovate in our processes and technology services portfolio despite the challenging market changes and the needs of our customers and suppliers, who feel highly satisfied and confident to repeat the experience of doing business with us.

SED in Colombia
The entire logistics and commercial operation of SED is carried out from our headquarters in Tocancipá and reaches 2,500 clients in more than 100 cities and municipalities in the country and we also have the support of several sales executives located in Medellín, Cali, Bucaramanga, Barranquilla and Coffee axis. SED is a company characterized by its innovation, differentiation, diversification and service.
values
RESPECT

RESPECT
We know to disagree, accepting, appreciate and valuing each others.
DISCIPLINE

DISCIPLINE
Our focus and constant compliance with standards lead us to obtain positive results.
TRUST

TRUST
Truth, honesty and integrity govern our behavior. We are coherent with what we say and do.
PERSEVERANCE

PERSEVERANCE
We adapt to change and continually improve our efforts to reach our goals.
SENSE OF OWNERSHIP

SENSE OF OWNERSHIP
We honor our job by caring for what we have.
